Netflix: ‘Please do not hurt yourselves with the Bird Box Challenge’

Move over, Tide Pods. People are taking risks for a new video challenge.

In 2018, the Tide Pod challenge prompted a major company to issue a warning about its products after hundreds of people, mostly teenagers, dared each other to eat the laundry detergent pods on video.

In 2019, a new film-inspired challenge is already making waves – and prompting warnings.

It’s called the Bird Box Challenge, based off the Netflix movie starring Sandra Bullock.

The movie tells the story of a mysterious force that decimates a city, and a mother and her two children’s journey to get to safety.

The twist: The family must wear blindfolds while trying to survive in the wilderness, because if they see the evil force, they will die.

The film has been viewed by 45 million people in the U.S. since its Dec. 13 release, prompting several internet memes and now a viral video challenge.

READ MORE: B.C. expert weighs in on why kids are eating Tide pods for fun

READ MORE: Police forces warn of risks around online ‘Momo Challenge’

According to social media posts, the person doing the challenge blindfolds themselves and tries to do everyday activities, such as cleaning the kitchen or walking down the street. The results aren’t hard to imagine.

People of all ages are testing their limits, and some parents are involving their children.

There have yet to be reports of any serious injuries, but Netflix issued a safety warning across its social media platforms on Wednesday.

The message had been retweeted 40,000 times by 3 p.m. that afternoon.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Rio Tinto responds to U.S. aluminum import tariffs

The tariffs were imposed by President Donald Trump Aug. 6

Black bear spotted at Christy Park in Terrace

Bear could be the same individual spotted on the bench recently

Coastal GasLink breaks ground on meter station in Kitimat

Meter station marks final point on pipeline that stretches from Northeast B.C.

Signs of the times: Terrace sign makers’ businesses evolve during COVID-19 pandemic

Scaife Signs and Silvertip Promotions & Signs Inc. created COVID-19 related materials in Terrace

New statue placed at George Little Park in Terrace

Kermode bear cub to commemorate Terrace Kinsmen’s contribution to the park’s renovations

53 new COVID-19 cases, no new deaths cap off week of high infection rates in B.C.

Roughly 1,500 people are self-isolating because they either have COVID-19 or have been exposed to it

VIDEO: Internet famous Yukon-based bhangra dancer explores Vancouver Island

Gurdeep Pandher spreads joy through dance, forms cross-cultural connections amid pandemic

Unofficial holidays: the weird and wonderful things people celebrate around the world

On any given day of the year, there are several strange, silly or serious holidays to observe

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Gene editing debate takes root with organic broccoli, new UBC research shows

Broccoli is one of the best-known vegetables with origins in this scientific haze

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

New mothers with COVID-19 should still breastfeed: Canada’s top doctor

Dr. Theresa Tam made the recommendation during World Breastfeeding Awareness Week

Collapse of Nunavut ice shelf ‘like losing a good friend:’ glaciologist

The ice shelf on the northwestern edge of Ellesmere Island has shrunk 43 per cent

Most Read