Vancouver Canucks looking to build rivalry with new Seattle hockey team

NHL announced its 32nd team in the west coast city

Seattle’s new NHL team may seem like a natural foe for the Vancouver Canucks, but some in the hockey world say building a rivalry between the regional neighbours will take time.

Canucks owner Francesco Aquilini welcomed Tuesday’s news that the NHL board of governors unanimously approved a yet-to-be-named franchise in Seattle, set to start play in the 2021-22 season.

“Great to welcome Seattle to the NHL!” he tweeted. “I’ve got a feeling this will become a classic rivalry.”

But while the Emerald City is located just over 200 kilometres south of Vancouver, Canucks head coach Travis Green said rivalries aren’t solely based on where teams are located.

“They come from hard playoff series, going through battles and being battle tested against each other,” he said.

Vancouver defenceman Troy Stecher — who’s from the Vancouver suburb of Richmond, B.C. — also believes creating a grudge between teams requires some history.

“I definitely think it could become something, but it’s going to take time,” he said, noting that a there’s already an intense competition in Major League Soccer between the Vancouver Whitecaps and their regional adversaries, the Seattle Sounders.

“You can’t just say it’s a rivalry. You’ve got to go through games, you’ve got to build that personality, you’ve got to have battles with guys on their teams. And I think that’s what creates it.”

Giving both Vancouver and Seattle fans an opportunity to drive to games in another market will be huge, Stecher said.

“I played at a college that had really good fans that would travel a ways,” said the University of North Dakota alum. “So maybe this is a good step for the Canucks.”

Creating a new rivalry could be a boon for the Canucks business side, said Peter Tingling, a professor with Simon Fraser University’s Beedie School of Business in Burnaby, B.C.

“You want engaged fans and it will certainly be good from that perspective,” he said, noting that it’s been a long time since Vancouver’s Rogers Arena was regularly sold-out for hockey games.

READ MORE: Seattle to officially get NHL team

READ MORE: To 32 and beyond: Seattle may not be end of NHL expansion

Having a new team in the Pacific Division could also put pressure on the Canucks to perform both on and off the ice, Tingling added.

The NHL’s last expansion team, the Vegas Golden Knights, upped the ante for competition and entertainment, making the Stanley Cup final in their first year in the league, and quickly gaining a reputation for over-the-top in-game experiences and fan engagement.

“There’s nothing like footprints behind you to make you up your game,” Tingling said. “It’s not just winning in the arena, although that’s always a good thing. If you start to see some innovation in how they engage with fans, for example, that’s going to put pressure on Vancouver.”

The Canucks are currently in rebuild mode after finishing second last in the Pacific Division last year. The club had a hot start to the season, thanks in part to rookie sensation Elias Pettersson, but the team has since cooled, winning just one of their last 12 games.

A continued slump could be dangerous if another franchise enters the market and performs well, Tingling said.

“Fans can be fickle,” he said. ”They will only put up with a poor performance for so long. And if they can look a few hours south to a winning team, that’s going to create some resentment, I would expect.”

While a new rivalry with Seattle could capture attention short-term, it’s not the best way to create and retain fans, Tingling said.

“Quite simply, there’s nothing like winning to fill an arena,” he said. ”And if you’re not winning, then what else are you doing?”

While some say animosity between the Pacific Northwest teams could take time to boil over, politicians were already trading barbs Tuesday.

“I’m excited to see Seattle’s #ReturnToHockey today,” Washington Governor Jay Inslee tweeted. ”I look forward to seeing the goalie sunburned by the goal light as the new @NHLSeattle_ team beats the Vancouver @Canucks in 2021.”

“Won’t be as bad as the sunburn your goalie’s going to get from playing golf after the regular season’s over,” responded B.C. Premier John Horgan. ”Congratulations City of Seattle. Go @Canucks go!”

Gemma Karstens-Smith, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

Kid-friendly ski day at Shames

There were 175 children who skied and took lessons for free at the Port of Prince Rupert event

NARA holds open adoption event

Six cats and two dogs were rehomed

‘Avalanche Awareness Days’ emphasize backcountry safety at Shames

The Skeena Bar and Shames Mountain Co-op both holding events this weekend

Wilson returns to Pacific Crest Trail undeterred

Terrace hiker was forced to abandon journey last year due to back injury at 566-mile marker

More exported goods needed for Terrace transloading facility “financially viable,” according to report

Build-out of SIDP lands, potential for micro-LNG facilities could warrant future development

Keep focus on helping Canadians at home, Trudeau tells MPs at start of meeting

Trudeau said the Liberals will offer Canadians hope amid issue like climate change and global tensions

Pettersson returns to lead Canucks to 3-2 win over Red Wings

Vancouver’s super rookie has 2 points in first game back after knee injury

Skaters stranded in Saint John, NB, amid storm on last day of championships

More than half of the flights out of the city’s airport were cancelled due to the weather

Call for tighter bail rules after Saudi sex-crime suspect vanishes

Mohammed Zuraibi Alzoabi was facing charges related to alleged sexual assault, criminal harassment, assault and forcible confinement of a woman

12 poisoned eagles found on Vancouver Island

Improper disposal of euthanized animal suspected

Olympic softball qualifier to be held in B.C.

Tournament is to be held Aug. 25 to Sept. 1

B.C. resident creates global sport training program

The 20 hour course teaches the science and application of interval training at the university level

B.C. VIEWS: Fact-checking the NDP’s speculation tax on empty homes

Negative-option billing is still legal for governments

May plans next move in Brexit fight as chances rise of delay

Some say a lack of action could trigger a ‘public tsunami’

Most Read