The Minister of Tourism, Arts and Culture, Lisa Beare, visited the Nisga’ Museum in the Nass Valley on Sept. 9 to see how the Nisga’a Nation is growing as a tourist destination. (Contributed Photo)

Minister of Tourism, Arts and Culture visits Nass Valley

Nisga’a Nation has great potential for Indigenous tourism, says Minister Lisa Beare

The Minister of Tourism, Arts and Culture visited the Nass Valley last week to get a glimpse into the Nisga’a Nation’s vision of becoming a tourist destination.

Minister Lisa Beare toured the nation on Sept. 9, along with two associates and a representative from Northern BC Tourism to see what the region has to offer in its multi-year plan to encourage and grow tourism into the area.

“It was all beautiful, everything. From having a chance to tour the government buildings and actually spend time with the nation to the world-class museum,” says Beare. “There was so much to see, we were able to have a conversation about arts and culture and what that means to tourism up in the Nass Valley.”

She says this was her time up in the region and thinks this will become a great destination for tourists in the near future.

“Indigenous tourism is a rapidly growing area in tourism here in British Columbia. Visitors from all around the world are looking for that unique, spectacular experience they can’t get anywhere else,” Beare says. “It’s that perfect example of that supernatural beauty that B.C. has to offer.”

READ MORE: Nisga’a Nation tourism board hits the road

This past summer, the Nisga’a Nation tourism board held their first pilot tour in the Nass Valley that highlighted all four villages with visits to local restaurants, stay at lodges and cultural activities. Included stops along the way are scenic nature sites such as the hot springs, the lava beds, waterfalls and lakes.

Tourism representatives and influencers provided feedback on how “tourism ready” each location is, which was then also featured on Destination BC, Indigenous Tourism Canada and throughout different tour operators.

Already, signs indicating points of interest along Nisga’a Highway highlight the “Auto Tour Route.” These spots are designated tourist stops to be included in the itinerary, which would also eventually cater to tour buses in a few years. At the moment, these pull-offs are for self-guided and smaller vehicle tours.

READ MORE: Nisga’a celebrate 19 years of self-government in B.C. legislature

“We’re always looking for partnerships to open up our valley to more tourists,” says Bertram Mercer, manager of economic development of the Nisga’a Lisims Government. “Having the minister here focuses on our development in tourism.”

He says they are working hard to move their tourism vision forward and was happy to introduce the minister to the Nisga’a Nation.

Although the visit was only a day, Mercer says he hopes it gives the province insight into their future plans as they continue to grow their economy and brand that will eventually reach international markets.

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

COLUMN | Creating a “community of practice” inspires

Art Matters by columnist Sarah Zimmerman

Hockey puck with nails found at Terrace Sportsplex Arena

City believes it has already caused $4,000 of damage

Kitselas First Nation receives $1.2M boost for apprenticeship development program

Melanie Mark, Minister of Advanced Education announces $7.5M for six Indigenous training programs

Terrace Skating Club takes home 24 medals from regional championships

Skaters claim top spot for fifth year in a row

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Canadian Lunar New Year celebrations dampened by coronavirus worries

But Health Minister Patty Hajdu said today that the risk of infection is low

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Kobe Bryant, daughter killed in California helicopter crash

Bryant entered the NBA draft straight out of high school in 1996

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

Most Read