Beyond Fish? The next frontier in plant-based alternatives

Expert says seafood alternatives are needed due to the environmental impact of commercial fishing

Ahimi products. (THE CANADIAN PRESS/HO-Ocean Hugger Media)

The arrival of plant-based meats at chains including A&W and Tim Hortons is just the first step towards mainstream sustainable eating for Blair Bullus.

The Vancouver flexitarian and businessman has his eye on the next frontier: Fish and seafood alternatives that — like products made by Beyond Meat and Impossible Foods — mimic the look and taste of the real thing for pescatarians not quite ready to give up sashimi.

It’s still a nascent movement, but Bullus points to faux experiments that have popped up in recent years, ranging from chickpea-based “tuna” to carefully carved smoked carrot “salmon.”

Bullus’ company Top Tier Foods Inc. actually sells quinoa, including an especially sticky variety designed to replace rice in vegan sushi rolls that otherwise don’t have the protein and omega-3 fatty acids of fish.

It’s available at the Quebec City-based chain Yuzu Sushi where customers can pair it with faux ahi tuna — a coral-red facsimile carved out of Roma tomatoes. Known as Ahimi, it’s made by New York’s Ocean Hugger Foods.

Bullus doesn’t expect to fool sushi eaters with the combination, but he hopes it can at least assuage any nutritional and environmental concerns by those who ditch fish.

“It’s just becoming easier to make those decisions so you don’t necessarily have to give up sushi or you don’t have to necessarily give up your salmon and avocado roll,” Bullus says.

“You’re going to have an alternative that has the same mouth-feel as what you’re used to.”

Whether the average omnivore is ready to give up their salmon and shrimp has yet to really be tested.

READ MORE: A&W introduces Beyond Meat veggie burgers across Canada

Efforts to produce realistic sushi-grade varieties are dwarfed by the research, funding and marketing push behind plant-based and lab-grown beef, says Bruce Friedrich, co-founder and executive director of the Good Food Institute.

Nevertheless, he says seafood alternatives are just as necessary, describing the environmental impact of commercial fishing as “at least as bad as cattle-ranching” and akin to “the strip-mining of our oceans.” He also lambastes aquaculture for its use of antibiotics.

“If these were terrestrial farming practices, people would be horrified,” says Friedrich, whose Washington, D.C.-based institute has funded open-sourced research into plant-based projects at the University of Manitoba and University of Guelph, as well as research on lab-grown meat — also known as cell-based meat — at the University of Toronto.

“Obviously, you know the link between seafood and human slavery, the pathetically lax regulation of the seafood industry to the degree that you don’t even know what you’re getting, the amount of mercury and dioxin and lead and other forms of contamination. This is an industry that is ripe for transformation.”

RELATED: Beyond Meat goes public as sales of plant-based meats rise

In Canada, Maple Leaf Foods said earlier this year it is investing heavily in plant-based products, although it’s not clear if any of that will involve faux fish. Gardein’s line of meatless foods include a breaded “fishless filet” and breaded “crabless cakes.”

Cassandra Szklarski, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Global climate strike makes its stand in Terrace

Approximately 50 people rallied in front of city hall to bring awareness to climate change

Bear shot by police in Stewart neighbourhood, residents say

Gunshots were heard in the dark, alarming and angering neighbours

Skeena Voices | Walking between two parallel roads

Lynn Parker found knowledge a powerful tool for reconciliation

Terrace Community Forests harvests $750k for City of Terrace

Money was given in recognition of National Forest Week

Coast Mountain College opens new health and wellness centre in Terrace

College’s eventual goal is to open up the gym and programming for public use

PHOTOS: Young protesters in B.C. and beyond demand climate change action

Many demonstaers were kids and teens who skipped school to take part

Graffiti, calls and Snapchat: RCMP probe string of threats targeting Kamloops schools

There have been nine different threats made to four different schools in the city

Oak Bay father’s testimony at murder trial like plot of ‘bad low-budget movie:’ Crown

Crown alleged Andrew Berry’s ‘entire story of Christmas Day is a lie’

B.C. truck drivers to face higher fines for not using winter tire chains

As of Oct. 1, not using chains on the highway when required could net you a $598 ticket

Singh campaigns in Toronto, May in Winnipeg, as Liberal and Tory leaders pause

All parties expected to be back on the campaign trail Sunday

Possible Canadian cases of vaping illnesses being investigated: health officer

‘I think that will be really important to address the overall trend of youth vaping’

Area 51 events mostly peaceful; thousands in Nevada desert

Three more people were arrested Friday on the remote once-secret military base

B.C. First Nation signs agreement to return its land on Vancouver Island

The land on the east coast of Vancouver Island will be returned to the We Wai Kai Nation

Former B.C. lifeguard gets house arrest for possession of child porn

Cees Vanderniet of Grand Forks will serve six months of house arrest, then two years’ probation

Most Read