Question of the Week | April 26

Will NWCC’s new name, Coast Mountain College, help recruit more students?

  • May. 1, 2018 4:00 p.m.


BACKGROUND: The province has given its OK for the Northwest Community College (NWCC) to change its name to Coast Mountain College (CMTN). The new name will take effect June 18, 2018.

NWCC said the name change approval comes after two and a half years of research, extensive community engagement and a strategic planning process that involved staff, faculty, students, alumni and community members.

With more than 40 years of history, the college’s chief reason for changing its name is marketing.

With its focus on recruiting internationally, the name “community college” makes people perceive it as less prestigious, a college spokesperson said, noting that NWCC is not actually located in northwest B.C., but is central B.C. on a map, a particularly confusing issue for international students.


 


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