Is Canada losing its love for Tim Hortons?

One-third of Canadians say they think less of the franchise, poll says

A brewing conflict between Tim Hortons franchisees and its foreign-owned parent company is curdling public opinion of Canada’s iconic coffee and donut chain, according to a new nationwide poll.

The Angus Reid Institute survey, released Tuesday, suggests one in three Tim Hortons customers feels worse about the company, especially when considering changes over the past five years.

The poll suggests the quality of food, coffee and service, as well as the prices, has declined rather than improved.

However, people haven’t necessarily switched to another chain, the survey said, with 33 per cent of people remaining weekly customers and 29 per cent saying they still stop by at least once a month.

The poll came out days after the federal government announced it would investigate allegations that Tim Hortons’ parent company Restaurant Brands International failed to live up to promises made under the Investment Canada Act in 2014.

That’s not the only reason the restaurant chain has been in the news.

Double-doubles and demonstrations: Employees rally outside Tim Hortons

READ MORE: ‘Hold the sugar, hold the cream, Tim Hortons don’t be mean,’ protesters chant

Tim Hortons faced intense criticism after two Cobourg, Ont., franchises moved to offset Ontario’s minimum wage hike by cutting paid breaks and forcing workers to cover a bigger share of their benefits.

It sparked a national day of action and rallies outside some of the 4,000 restaurants across the country.

Tensions flared again in February when Great White North Franchisee Association, a group representing at least half of Tim Hortons franchisees, threatened legal action against the company because cash register kept going down.

The association has also accused the company of intimidation after it allegedly denied a franchisee a licence renewal for one of his two Tim’s locations, after they alleged improper use of a $700-million national advertising fund.

Still part of Canadian culture

For all that, Tim Hortons remains as Canadian as hockey or maple syrup – an opinion shared amongst the millennial crowd in particular, the poll suggests.

Forty-four per cent of Canadians between 18 and 24 years old are more likely to view Tim Hortons as an important part of the national culture.

Older age groups are more likely to say Tim Hortons has nothing to do with being Canadian, and about 28 per cent say they’re less inclined to see the company as anything more than a business.

– with files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Community cleanup in full swing this weekend

The 2018 Terrace garbathon invites volunteers to help spring clean this Sunday

Terrace Peaks gymnast earns provincial gold on beam

Savannah Medeiros shone brightly in her best division at the BC Artistic Gymnastics Championships

Salmon fishery top of mind as Cullen returns to Parliament

Skeena Bulkley Valley MP says he’ll push for earliest release of DFO plan

Radio host starts 30-hour campout to raise money, awareness for Relay for Life

CJFW’s Mike Nagle will be on top of the catwalk by the Bell Media building until 6 p.m. on Saturday

Terrace library supports B.C. task force

Increased funding would better serve rural communities like Terrace : Tremblay

VIDEO: Moose found licking salt off B.C. man’s pickup truck

Tab Baker was in his garage in Prince George when the small moose gave his truck a clean

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. student makes short-list for autism advocacy award

Brody Butts honoured for his role as a mentor and self-advocate

Austin Powers ‘Mini-Me’, Verne Troyer, dies at 49

Facebook page confirmed his death Saturday afternoon

Alberta man dead after snowmobile collision on B.C. mountain

The incident occurred on Boulder Mountain Friday morning

B.C. parents grieving teen’s overdose death say it started with opioid prescription

Elliot Eurchuk, 16, died at his Oak Bay home Friday, after taking street drugs

16 of 20 fastest improving B.C. schools are public: Fraser Institute

Independent elementary schools remain at top of the chart in think tank’s annual report card

NAFTA: Talks continue through weekend in scramble to get a deal

Foreign Affairs Minister Chrystia Freeland called negotiations ‘perpetual’

Pulp mill fined $900,000 for leaking effluent into B.C. lake

Mackenzie Pulp Mill pleaded guilty to depositing deleterious substance into water frequented by fish

Most Read