To 32 and beyond: Seattle may not be end of NHL expansion

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning

To 32 and beyond: Seattle may not be end of NHL expansion

The NHL will soon have 32 teams if Seattle is approved as expected next week. An even balance between conferences. A cross-border rival for the Vancouver Canucks in the Pacific Northwest.

Surely the league is done growing for a while?

Maybe not. Two and a half years after voting to add a team in Las Vegas in what has been a rousing success, the NHL has plenty of options when it comes to what’s next. No North American professional sports league has stretched past the number of 32, but no one is ruling it out for the NHL to get there on this continent or beyond.

“The leagues adapt, they look around and they make judgments: Are there markets we would like to go into? Can they support the teams at the revenue levels that we need? If we expand too much too fast, do we dilute the talent such that the product suffers? And those are all judgment calls in the end,” NHL Players’ Association executive director Don Fehr said. “Some leagues and owners are more cautious than others. But sooner or later I would like to believe that in the kind of economy we have, all potential avenues will be explored.”

Considering the success of the expansion Vegas Golden Knights, Seattle has seemed a no-brainer from the beginning and no one expects anything but approval from the Board of Governors on Tuesday. Seattle would begin play in either 2020 or 2021.

“Hockey needs to be and wants to be in those really fast-paced cities that are growing and setting the mark,” Seattle Mayor Jenny Durkan said. “Because if we do well here, it’ll raise all the boats for all the teams.”

Vegas already raised the bar for Seattle, which will pay an expansion fee of $650 million — a 30 per cent increase over the $500 million that cleared the way for Vegas to begin play last season and far beyond the $45 million the San Jose Sharks paid to enter the league in 1991 to begin a new era of expansion.

READ MORE: NHL is moving forward with Seattle expansion bid

READ MORE: Seattle one step closer to NHL after arena plan approved

As soon as the NHL went to 31, getting to 32 was inevitable. As balanced as it might seem, it’s not the end.

“Not sure there is any magic about 32,” deputy NHL Commissioner Bill Daly said. “Expansion is appropriate when a convincing case can be made that it will be beneficial and add value to the league as a whole.”

While Daly was reluctant to address what might be next with the Seattle vote pending, Houston, Quebec City and Toronto have all been touted as possible new homes for an NHL team. Communications company Quebecor applied for an expansion team for Quebec City at the same time as Las Vegas. Billionaire businessman and new Houston Rockets owner Tilman Fertitta has already met with Commissioner Gary Bettman.

“Houston’s a big city,” Fehr said. “It’s got a long history with professional sports in North America. You would like to think that sooner or later the NHL will have a team there. When and under what circumstances I’m not going to try and predict.”

WATCH: Bettman says NHL open to Seattle expansion application (2017)

Andrew Zimbalist, a Smith College economic professor who has written extensively on sports and business, said professional leagues operate much differently from other entities when demand increases. Instead of making more of a product, like a sneaker or beer company might, leagues and teams raise ticket prices or seek new arenas.

Expansion, of course, is another way to feed the beast and Zimbalist said a league could get to 40 teams if it is popular enough and the revenue is spread around correctly.

Any dream of a 40-team NHL would almost certainly involve European expansion, which Bettman said no one has come up with a viable plan for yet. Amid speculation about basing a single NFL team in London, the NHL would likely need to put a full division in Europe to make any sense. And even that has its obstacles, with New Jersey Devils captain Andy Greene pointing to the drastic time changes and coach John Hynes unsure about the long-distance travel as part of an 82-game season.

“When you look at the NHL schedule without going to Europe, it’s a monster,” said Hynes, whose team ended training camp in Switzerland, played an exhibition game there and opened the season in Sweden. “Then you add in European travel and time changes and NHLPA days off for recovery time and it takes its toll.”

For now, the NHL will continue to play games in Europe, explore China and increase its regular season to 1,312 games — once Seattle joins the fray.

Stephen Whyno, The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

There were 31 new COVID-19 cases in the Terrace local health area during the week of Feb. 21 to Feb. 27, 2021. (BC Centre for Disease Control)
Northwest B.C. remains a COVID-19 hot spot

There were 31 new cases reported in the Terrace local health area between Feb. 21 and Feb. 27

Union of B.C. Indian Chiefs president and Grand Chief Stweart Phillip speaking at a rally with chiefs from around B.C. outside of the Coastal GasLink pipeline route in 2019. The UBCIC said in an open letter to Terrace city council that it was “heartbroken” to hear about the situation. (Black Press Media File Photo)
Union of B.C. Indian Chiefs ‘heartbroken’ by McCallum-Miller resignation

Terrace’s first Indigenous councillor resigned Feb. 22, alleging systemic racism

Terrace RCMP found gloves containing suspected methamphetamine and purple fentanyl following a traffic stop on the afternoon of March 2, 2021. (Black Press Media File Photo)
Terrace RCMP seize suspected methamphetamine, fentanyl following traffic stop

Police observed passenger of the vehicle trying to hide bags of white substance between their legs

General voting day for the Terrace trustee by-election is Saturday, March 6 at the Terrace Sportsplex Multipurpose Room from 8 a.m. to 8 p.m. (Black Press file photo)
Terrace trustee by-election: Meet the candidates

General voting day is March 6 at the Terrace Sportsplex Multipurpose Room from 8 a.m. to 8 p.m.

Terrace RCMP arrested two men on Feb. 17 after they were told to leave the Sunshine Inn and then became combative with police. (Black Press Media File Photo)
Terrace RCMP arrest men visiting a person in COVID-19 isolation

Men attempted to strike police with a chair, threatened to kill officers when told to leave

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry head for the B.C. legislature press theatre to give a daily update on the COVID-19 pandemic, April 6, 2020. (B.C. government)
B.C. nears 300,000 COVID-19 vaccinations, essential workers next

564 new cases, four deaths, no new outbreaks Thursday

This Dec. 2, 2020 photo provided by Johnson & Johnson shows vials of its Janssen subsidiary’s COVID-19 vaccine in the United States. THE CANADIAN PRESS/AP-Johnson & Johnson via AP
Canada approves Johnson & Johnson’s 1-shot COVID-19 vaccine

It is the 4th vaccine approved in Canada and the 1st that requires just a single dose

Walter Gretzky father of hockey hall-of-famer Wayne Gretzky waves to fans as the Buffalo Sabres play against the Toronto Maple Leafs during third period NHL hockey action in Toronto on Tuesday, Jan. 17, 2017. THE CANADIAN PRESS/Nathan Denette
Walter Gretzky, father of the Great One, dies at 82

Canada’s hockey dad had battled Parkinson’s disease and other health issues

Municipal Affairs Minister Josie Osborne speaks in the B.C. legislature, March 4, 2021. (Hansard TV)
B.C. Liberals, NDP sing in harmony on local election reforms

Bill regulates paid canvassers, allows people in condo buildings

(National Emergency Management Agency)
No tsunami risk to B.C. from powerful New Zealand earthquake: officials

An 8.1 magnitude earthquake shook the north of New Zealand Thursday morning

(AP Photo/Richard Vogel, File)
Pandemic stress, isolation key factors as to why Canadians turned to cannabis, alcohol

Study found that isolation played key role in Canadians’ substance use

Grand Forks’ Gary Smith stands in front of his Church of the Flying Spaghetti Monster float. Photo: Submitted
Grand Forks’ Flying Spaghetti Monster leader still boiling over driver’s licence photo

Gary Smith, head of the Church of the Flying Spaghetti Monster of B.C., said he has since spoken to lawyers

A Cowichan Valley mom is wondering why masks haven’t been mandated for elementary schools. (Metro Creative photo)
B.C. mom frustrated by lack of mask mandate for elementary students

“Do we want to wait until we end up like Fraser Health?”

Most Read