Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Moms of those killed by illicit opioids take to B.C. Legislature in call for action

Moms Stop the Harm, a nationwide network of families who have lost loved ones to overdoses rally

Terrace celebrates National Indigenous Peoples Day

Dozens of families are gathered for then event, and George Leach plays at 6 p.m.

Mobile emergency unit ready to roll in Skeena Valley

The 17-foot trailer is the first of its kind in northern B.C.

City to increase park inspections after finding drug paraphernalia

Daily sweeps of all local parks and playgrounds will be done until further notice

Rescued Oregon family simply unprepared for adventure: RCMP

Agencies now assisting family to their Alaska destination

VIDEO: Canadian toddler caught practising hockey skills in crib

Eli Graveline is getting praise from far and wide as the internet freaks out of cute throwback video

Serial killer Robert Pickton transferred to Quebec: victim’s family

Pickton was convicted in December 2007 of six counts of second degree murder

Man shot dead in Surrey ID’d as hockey coach and father of two

Murder of Paul Bennett – a respected Peace Arch Hospital worker and ‘champion of sport’ – ‘not random’

Canadian Syrian children’s choir not to attend festival over fears about U.S. travel

Many kids are recent immigrants from countries covered by Trump travel ban

B.C. teacher ends Jeopardy! winning streak, taking home US$69,000

Ali Hasan, from New Westminster, has been gaining fans as a “one-man invasion,” says Alex Trebek

Jett Woo highlights 5 Canucks choices on Day 2 of NHL entry draft

WHL star out of Moose Jaw tabbed in Round 2

In a matter of hours, women in Saudi Arabia will be allowed to drive

Change was announced as a royal decree in 2017 by Crown Prince Mohammen bin Salman

Feds announce measures to protect endangered whale species

Canada’s Whale Initiative is part of the federal government’s $1.5 billion Ocean Protection Plan

Most Read