The Canucks will display Lyft’s logo along the boards and near the Canucks’ end on the ice (Photo via @Pucksonnetca/Twitter).

The Canucks will display Lyft’s logo along the boards and near the Canucks’ end on the ice (Photo via @Pucksonnetca/Twitter).

Amid B.C. ride-sharing battle, Canucks declare sponsorship deal with Lyft

Vancouver team owner Francesco Aquilini is a vocal ride-sharing advocate

In the midst of the battle to bring ride-sharing to B.C., the Vancouver Canucks have agreed to a new sponsorship deal with one of the big players in the industry.

San Francisco-based Lyft will become the official ride-share partner for the Canucks and Rogers Arena, the team announced on Tuesday.

“With a commitment to connecting our communities, the Vancouver Canucks and Lyft share similar values and can now work together to make an active difference through a better fan experience and local partnerships,” said Trent Carroll, chief operating officer for Canucks Sports & Entertainment in a news release.

READ MORE: B.C. ride hailing regulation battle to carry on into 2019

READ MORE: Late 2019 too long to wait for ridesharing: B.C. Conservatives

Lyft is already available virtually throughout the United States, as well as in cities in Ontario. One of its rivals, Uber, is already used is most major cities around the world.

Canucks owner Francesco Aquilini is a vocal supporter for ride-sharing, criticizing the NDP on social media for taking too long to introduce and regulate it in B.C.

The Lyft logo will be displayed along the boards and on the ice near the Canucks’ end at Rogers Arena.


@kieranroconnor
kieran.oconnor@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

This concept artwork from July 2020 shows the inland port planned for the former Skeena Cellulose mill site in Terrace. (Image courtesy Hatha Callis, Progressive Ventures Group)
Terrace city council approves inland port OCP amendments

Project still requires zoning bylaw, development permit to continue

This copper frog pendant was made by Jamika Aksidan, a young Nisga’a artist who was recently recognized with an award for her work. (Photo courtesy Nisga’a Museum)
Nisga’a youth artist wins award

Award includes $500, exhibition in Nisga’a Museum

A BC Hydro outage is affecting nearly 4000 customers in Kitimat. The cause of the outage is under investigation. (Screenshot/BC Hydro Outage Map)
Cable fault responsible for Kitimat power outage, BC Hydro says

At its peak, the BC Hydro power outage affected near 4,000 customers

Graph showing the 2020 passenger totals at the Northwest Regional Airport in Terrace. (Submitted/Northwest Regional Airport)
New year brings an end to a turbulent 2020 at Northwest Regional Airport

Passenger totals half of what they were in 2019

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

Terry David Mulligan. (Submitted photo)
Podcast: Interview with longtime actor/broadcaster and B.C. resident Terry David Mulligan

Podcast: Talk includes TDM’s RCMP career, radio, TV, wine, Janis Joplin and much more

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Prime Minister Justin Trudeau listens to a question during a news conference outside Rideau cottage in Ottawa, Friday, January 8, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau says Canada’s COVID vaccine plan on track despite Pfizer cutting back deliveries

Canadian officials say country will still likely receive four million doses by the end of March

Jobs Minister Ravi Kahlon shared a handwritten note his son received on Jan. 13, 2021. (Ravi Kahlon/Twitter)
Proud dad moment: B.C. minister’s son, 10, receives handwritten note for act of kindness

North Delta MLA took to Twitter to share a letter his son received from a new kid at school

Lilly and Poppy, two cats owned by Kalmar Cat Hotel ownder Donna Goodenough, both have cerebellAr hypoplasia, a genetic neurological condition that affects their ability to control their muscles and bones. Photo by Alistair Taylor – Campbell River Mirror
VIDEO: Wobbly Cats a riot of flailing legs and paws but bundles of love and joy to their owner

Woman urges others to not fear adopting cats with disabilities

Most Read