Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

Laura Ullock, Manager of Resource Development at the Make-A-Wish Foundation, BC and Yukon chapter holds up a $10,000 check from the BraveFace mask campaign.

BraveFace mask fundraiser raises $10,000 for Make-A-Wish Foundation BC & Yukon

Over 2000 masks sold to support critically ill children.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

BraveFace, a new sustainable brand of organic masks, partnered with Black Press Media and the Make-A-Wish Foundation BC & Yukon to donate net proceeds from mask sales to children facing life-threatening conditions.

More than 2,000 masks were sold to support critically ill children who are literally putting up a brave face every day and going through some really incredibly difficult things, says Kemp Edwards, co-founder of BraveFace.

The fundraiser has also been an upside to fundraising challenges like many in the charitable sector during the pandemic.

Make-A-Wish Canada reports a revenue shortfall of $8 million nationally due to fundraising challenges with COVID-19.

“It’s been especially hard on our fundraising, we’ve had canceled events, canceled fundraising, we’re just not in the same places we’ve been last year, ” says Laura Ullock, manager of resource development at the Make-A-Wish Foundation, BC and Yukon chapter.

By being published across 72 Black Press Media publications, the fundraiser bridged communities together in an effort to continue the magic of wish granting, says Ullock.

“A wish is something that gives a child a chance to just be a kid again, she says, “and the opportunity to look outside of their illness.”

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.Bottom left: Janzen Insurance Photo via Andrew Janzen, Bottom right: Hall Printing Photo via: Janice Underwood, Top right: Michael’s on Main Photo via: Chris Franklin.

The fundraiser touched businesses like the Wolfe Auto Group who personally granted the wish of a little eight year old girl from Langley. Dozens of local businesses from B.C., Alberta, and Yukon purchased masks to contribute to the campaign.

Edwards’ echoes community connection was at the core of the fundraiser with businesses and locals purchasing for their family, employees, and neighbours.

“It’s about community building, it’s about protecting your neighbors. It’s about, you know, making sure that everybody has access,” he says.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

BraveFace masks and face coverings are made in Canada from Canadian milled Certified 100% organic cotton and recycled polyester. Photo by BraveFace.

For Edwards, the fundraiser was an opportunity to give back to the community while offering socially conscious masks. While being made from 100 per cent organic cotton, the masks are also designed and manufactured in British Columbia. We wanted to use organic material that isn’t dyed, with heavy chemicals because this what people are breathing through, says Edwards.

BraveFace is working on a proposal to continue helping families nationally. Edwards says, “these efforts would further help provinces having a really hard time with the pandemic.”

Despite the pandemic challenges, donations from the BraveFace fundraiser will allow The Make-A-Wish Foundation BC & Yukon to continue working tirelessly to grant wishes such as backyard playgrounds, custom gaming computers, electric bikes. The foundation looks forward to granting travel wishes when it is safe to do so, says Ullock.

For more details visit your local Black Press Media community news website, or braveface.ca.

Communities across Western Canada have masked up to help raise $10,000 for the Make- A-Wish Foundation BC & Yukon.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Terrace RCMP arrested two men on Feb. 17 after they were told to leave the Sunshine Inn and then became combative with police. (Black Press Media File Photo)
Terrace RCMP arrest men visiting a person in COVID-19 isolation

Men attempted to strike police with a chair, threatened to kill officers when told to leave

The Terrace & District Chamber of Commerce hosted a virtual all candidates forum for the Coast Mountains School District trustee by-election on Feb. 23, 2021. (Screenshot/Terrace & District Chamber of Commerce Facebook)
Terrace trustee candidates lay out top priorites during virual all candidates forum

All candidates forum was held virtually on Feb. 23, 2021

(Phil McLachlan/Capital News)
Murder charge laid in February 2020 stabbing death of Smithers man

Michael Egenolf is charged with the second-degree murder of Brodie Cumiskey

(Phil McLachlan/Capital News)
Murder charge laid in February 2020 stabbing death of Smithers man

Michael Egenolf is charged with the second-degree murder of Brodie Cumiskey

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

Deputy Prime Minister and Minister of Finance Chrystia Freeland speaks about the Fiscal update during a news conference in Ottawa, Monday November 30, 2020. THE CANADIAN PRESS/Adrian Wyld
COVID-19: Wage and rent subsidies, lockdown support to be extended until June

Chrystia Freeland says now is not time to lower levels of support

The area on Cordova Bay Road where ancestral human remains were discovered Feb. 22. (Submitted photo)
Human remains discovery a reminder of B.C. Indigenous culture dug up and displaced

‘These are the people who inspired and birthed the generations that we now have here’

Older rental apartments are prime candidates for renovations, and could result in lost affordable housing stock. (Zoë Ducklow photo)
B.C.’s renoviction overhaul a good start, but won’t preserve affordable stock, lawyer says

And still no protection for people who can’t pay rent due to COVID-19

(Photo by Marissa Baecker/Shoot the Breeze)
B.C. WHL teams to hit the ice with Kelowna, Kamloops hub cities

Kelowna, Kamloops centres chosen to host B.C. WHL teams for 24-game regular season

The machines are akin to ATMs and allow drug users at risk of overdose to get hydromorphone pills dispensed to them after their palm has been scanned to identify its unique vein pattern. (CANADIAN PRESS)
Feds dole out $3.5M for ‘vending machines’ to dispense safer opioids in B.C.

The machines are located in four cities across Canada, including Vancouver and Victoria

Kelowna’s lakefront visitor centre is one of 130 around the province. Tourism businesses have been hardest hit by COVID-19 restrictions on travel. (Destination B.C.)
Tourism, small business getting COVID-19 help, B.C. minister says

$300M grant program has delivered $50 million so far

The incident happened in downtown Castlegar. Photo: Betsy Kline
Castlegar teen recounts stabbing after stranger breaks into grandmother’s house

The unnamed teen survived a terrifying attack Feb. 21

Most Read