Ad misleads readers

Enbridge’s most recent promotional advertisement for Northern Gateway is both duplicitous and incompetent, though subtly

Dear Sir:

Enbridge’s most recent promotional advertisement for Northern Gateway is both duplicitous and incompetent, though so subtly that few might notice.

The ad’s most important element is not the open question of how much benefit the project might deliver.  Enbridge is trying to sell Gateway, so they will spin like a mad Maytag.

Enbridge’s spin doctors are cagey with the repeated and incorrect use of “will” in the titles for the various claims of possible benefit: “New jobs will be created”, “Local communities will have a brighter future”, and so on.

To use “will” means that the project has already been approved; since it has not been, the correct verb is “would”.

Small difference, you might say.  But such choice subtly influences psychology and belief.  State that it is so, and people will believe.

The incorrect use allows Enbridge to gloss over the far greater number of safer and better jobs that would be created were the bitumen refined in the already ruined oil sands lands.

Worse, “brighter future” whitewashes — blackwashes? — the risk to communities on the route and the coast, and the bleak future everywhere from global warming.

Enbridge, if asked, would deny global warming.  To accept it would require reconsideration of the whole crazy oil sands bonanza.

No money for them in that.

Dr.  David Heinimann,

Terrace, BC

Just Posted

Most Highway 16 closures for avalanches in years after multiple dumps of snow

Highway 16 has had four closures between Terrace and Prince Rupert due to 35 mile avalanche area

Terrace RCMP arrest Kitimat man for drug trafficking

A police investigation has led to the arrest of a Kitimat man… Continue reading

Terrace Fire Department announces new training program, increased calls in year-end report

All firefighters in Terrace are expected to complete training by the end of April 2018.

UPDATE: Prince Rupert woman killed in logging truck collision

Empty logging truck west of Terrace struck moose before colliding with the eastbound SUV

David Edwardsen sentenced to eight years in jail

Sentencing result of 14 drug and firearms convictions

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

BCHL Today: Langley enjoys home ice while roller coast ride continues for Chilliwack Chiefs

BCHL Today is a (near) daily look at what’s going on around the league and the junior A world.

Federal government to fight solitary confinement ruling from B.C. court

B.C. Supreme Court decided to end the practice of solitary confinement in Canadian prisons

Hedley withdraws from Junos, plans to discuss ‘how we have let some people down’

Hedley was dropped by their label last week after sexual misconduct accusations

OLYMPIC ROUNDUP: B.C. takes home gold in two-man bobsleigh

Women’s hockey team beats Russia 5-0, Comox skier takes home best qualifying score

Calgary man dies in Mexico following sudden illness

Troy Black was with his wife, Lindsay, in Puerto Vallarta when he began vomiting blood on Thursday

Virtue and Moir break their own world record

Virtue and Moir break short dance record to sit first in ice dance at Olympics

Trump gets angry about election meddling, but not at Russia

‘Weirdest thing’: Trump expresses anger, but not over Russian election-meddling

Most Read