Shames Mountain saw approximately 23,000 people visit the ski hill last winter. (Natalia Balcerzak/Terrace Standard)

Shames Mountain near Terrace works to reassure customers ahead of next snow season

My Mountain Co-op offering no questions asked returns, guaranteed operating days

Shames Mountain is gearing up for action on the slopes this upcoming ski and snowboard season.

My Mountain Co-op, the non-profit community co-operative that operates the Shames Mountain Ski Area, is trying to mitigate some uncertainty for skiers and snowboarders.

Christian Théberge, general manager at My Mountain Cooperative, Shames Mountain said that consumer confidence is critical for the industry because it relies on season passes and long term bookings.

To reassure customers, Shames Mountain is offering full, no questions asked refunds until Oct. 1. It is also guaranteeing operating days.

“We can’t control if another wave of COVID hits strong and we are forced to completely shut down, but it set a benchmark and any day less than 50 we’ll give people a two per cent credit towards the next season all the way up to 75 per cent.”

So if Shames Mountain is only open for 25 days, customers will receive a credit of 75 per cent towards the next season.

My Mountain Co-op is looking at ways it can adapt operations for greater safety. Reducing lineups and crowding is one of the most pressing issues to resolve. One possibility is updating internet services at the mountain so that customers can buy lift passes online and can go from their car straight to the lift.

“It’s maybe not as pretty or romantic as ‘let’s build a new lift or let’s cut new ski runs’ but it’s a step that would not only address the current problem that we have but it’s a step that we are going to have to come up with at some point in the future anyways,”

Construction on Shred Carpet, a conveyor belt lift for beginners on the bunny hill was expected to begin this summer, but that has now been moved back to next summer due to delayed funding.

Last season was a resounding success for My Mountain Co-op and Shames Mountain. Excellent snow conditions drove visitation up 20 per cent but the COVID-19 pandemic cut the season short in March.

“Last season was an incredible season and we don’t want to let COVID tarnish that,” said Théberge.

Usually, Shames Mountain would budget for a five to 10 per cent increase in visitation following such a successful year, but due to the uncertainty around COVID-19, it is tentatively assuming attendance will be similar to a usual year.

READ MORE: Shames Mountain deems season a success, despite early closure


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

OPINION: Facebook has taken one step too far

Social network threatens to ban news in Australia, same could happen here

Minor parties scramble to get candidates nominated for Stikine

Taylor wants to be Christian Heritage Party candidate, Repen makes bid to represent Rural BC Party

Here’s the latest on the proposed inland port development process

UPDATE: City postpones discussion slated for Sept. 28 council meet, dedicated meeting to be held soon

B.C.’s top doctor thanks supporters after revealing threats over COVID-19 measures

Dr. Bonnie Henry says COVID-19 has caused some people to lash out in anger and frustration out of fear

NDP, Greens divided on pace of child care improvements in B.C. election campaign

NDP Leader John Horgan recommitted to $10-a-day child care and blamed the Greens for not supporting his efforts

BC Liberal Leader talks drug addiction in the Lower Mainland

Drug addiction and public safety a top priority says Andrew Wilkinson

Pandemic derails CP Holiday Train

Canadian Pacific will work to get donations to food banks while also producing an online music concert

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Vanderhoof’s Brian Frenkel takes on top job in tough times

We can get through this, new local government leader says

Local councils important, Horgan says as municipal conference ends

B.C. NDP leader says ‘speed dating’ vital, online or in person

Penticton woman sentenced to one year in prison for manslaughter of teen boyfriend

Kiera Bourque, 24, was sentenced for manslaughter in the 2017 death of Penticton’s Devon Blackmore

B.C. Green leader says NDP abandoning environmental plan

Horgan’s claim of unstable government false, Furstenau says

Most Read