Vice co-founder and CEO Shane Smith (right) gestures as Rogers Communications President and CEO Guy Laurence laughs during an announcement in Toronto on Thursday October 30, 2014. Rogers Media and Vice Canada are ending their three-year-old partnership with the result that TV channel Viceland will cease broadcasting on Rogers cable as of March 31 and Rogers will give up its interest in Vice Studio Canada. THE CANADIAN PRESS/Nathan Denette

Rogers Media cuts ties with Vice Canada

Rogers Media and Vice Canada are ending their three-year-old partnership, pulling Viceland TV channel off the air

Boundary-pushing TV channel Viceland is slated to cease broadcasting as of March 31, as Rogers Media Inc. and Vice Canada end their three-year-old, $100-million partnership.

Rogers said in a statement on Monday it is evolving its Canadian content strategy and will redirect future funding to initiatives that “better align” with its portfolio and brands.

“In this crowded content universe and as audience habits change, we continue to evolve our strategy to deliver unique content to Canadians,” it said.

Rogers said it is also giving up its interest in Vice Studio Canada, established by the partners in Toronto through their 2014 agreement to generate Canadian content for mobiles, tablets, computers and TV screens that appeals to young people.

Ryan Archibald, president of Vice Canada, confirmed the partnership’s end in a separate statement Monday and said that keeping Viceland alive is a priority.

“Vice will continue to grow in Canada in 2018. We have a lot of opportunity ahead of us and will be announcing some new exciting partnerships soon,” he said, without giving specifics.

“Rogers Media’s initial investment helped to establish our studio as a leading producer of some of the most engaging Canadian content out there and we thank them for their partnership.”

Neither Rogers nor Vice would consent to interviews with executives. Rogers spokeswoman Andrea Goldstein said in an email her company alone had spent $100 million through the joint venture on creation of Canadian content, the studio and the TV channel.

Related: Vice suspends two top executives

Carmi Levy, a London, Ont.-based media analyst, said Rogers is likely the partner that decided to pull the plug.

“When you engage in a partnership of this type, I think both sides, and especially a telecom of the scale of Rogers, would expect some kind of return,” he said.

“Here you are just over three years into the deal and obviously the returns aren’t where they’d like them to be.”

He said it’s difficult to tell what Vice’s viewership was because those numbers haven’t been separately disclosed.

Vice Canada said the Rogers joint venture resulted in over 130 hours of original Canadian programming.

It says it now has full ownership of the content library and the Toronto studio after Rogers gave up its 30 per cent stake. It said it plans to continue to build that business.

The 24-hour-a-day Viceland television channel launched in February 2016 with prime-time shows including Gaycation with Ellen Page and Black Market with Michael K. Williams.

It is currently available on all major cable or satellite companies in Canada.

The end of the Rogers-Vice partnership comes as competitors Netflix and Amazon Prime are investing heavily in original programming.

Dan Healing, The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

Red Mountain Project given environmental approval

120 conditions from Nisga’a Nation must be followed

LNG Canada support far outweighs protests, CEO says

Andy Calitz vows completion on schedule at B.C. Natural Resource Forum

Author warns of dangerous goods being carried by rail

Bruce Campbell wrote book on Lac-Mégantic disaster

Man in hospital after weekend stabbing

Police briefs | Jan. 14-20

VIDEO: Here’s what the B.C. legislature officers are accused of buying

Personal trips, purchases, alcohol and more laid out in 76-page report by Plecas

Canada’s archive buys rare book that hints at Nazi plans for North America

The 1944 book may have served as a blueprint for a Nazi purge

Ex-Mountie involved in Taser death at Vancouver airport sues government

Kwesi Millington claims he acted in accordance with RCMP training

Forestry and legumes shippers say railways prioritized other commodities

Companies say they lost millions on Port of Vancouver shipments

LETTER: Seniors home care, day programs expanding, Adrian Dix says

B.C. health minister responds to latest Seniors Advocate report

B.C. woman wins Instagram celebrity’s boob job contest

‘Kirill was here’ held a contest for women to win a boob job and a trip to Miami

Man pulls over to help injured owl, gets hit by SUV

Chase RCMP say owl flew away while they were on scene

New food guide addresses ‘elephant’ in the room – alcohol

Experts welcomed the tougher stance on an issue they say demands a co-ordinated strategy

Most Read