A case of cans of Moosehead beer is seen in Halifax on Wednesday, Nov. 8, 2017. Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market, when it is legalized. (THE CANADIAN PRESS/Andrew Vaughan)

Moosehead Breweries and Sproutly to develop cannabis-infused beverages

Companies say beverages would be able to deliver effects of cannabis in as little as five minutes

Moosehead Breweries Ltd. is the latest beverage company to form a joint venture to enter the cannabis-infused beverage market in Canada once it is legalized.

An affiliate of the independent brewer, OCC Holdings Inc., is partnering with Sproutly Canada Inc. to develop, produce and market non-alcoholic beverages using Sproutly’s naturally-produced water soluble cannabinoids.

READ MORE: Alcohol and cannabis companies form pot-beverage industry group to push changes

The companies say their beverages would be able to deliver the effects of cannabis in as little as five minutes and could last up to 90 minutes, providing an experience similar to smoking the drug.

Moosehead is Canada’s oldest and largest independent brewery with 152 years of experience and infrastructure that the companies say will allow the joint venture to more quickly get its cannabis-infused beverages to market.

The companies add that Sproutly’s cultivation facility and processing licence will advance formulation work that’s already been completed to date.

Health Canada has said the final rules about edibles must be brought into force no later than Oct. 17, a year after recreational cannabis use was legalized.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category,” stated Matthew Oland, a Moosehead senior executive, who will head the 50-50 joint venture as chief executive officer.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Terrace Industrial Park build-out continues

Containerized LNG, forestry among potential manufactured goods

Body, burning truck found near Dease Lake

RCMP unsure if the two separate discoveries are related

CN train derailment cleared between Terrace and Prince Rupert

The CN mainline is now open, following a train derailment mid-way between… Continue reading

President and CEO leaving Coast Mountain College

Burt will say goodbye to CMNT come September

‘Tent city’ and homelessness a polarizing issue in Terrace

City of Terrace gives an update, says province should step in to help with housing, mental health

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

A year later, ceremony commemorates victims of the Danforth shooting

It’s the one-year anniversary of when a man opened fire along the bustling street before shooting and killing himself

Japanese Canadians call on B.C. to go beyond mere apology for historic racism

The federal government apologized in 1988 for its racism against ‘enemy aliens’

B.C. VIEWS: NDP pushes ahead with Crown forest redistribution

This isn’t the time for a radical Indigenous rights agenda

Two dead in two-vehicle crash between Revelstoke and Golden

RCMP are investigating the cause of the crash

Ottawa fights planned class action against RCMP for bullying, intimidation

The current case is more general, applying to employees, including men, who worked for the RCMP

Alberta judge denies B.C.’s bid to block ‘Turn Off the Taps’ bill

He said the proper venue for the disagreement is Federal Court

Most Read