KFC dedicates China restaurant to memory of Communist hero

The first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan was annouced on Sunday

Fast-food chain KFC is memorializing a popular Chinese Communist hero with restaurant decor extolling his deeds, in a rare matching of an iconic American brand with Communist propaganda.

The official Xinhua News Agency said the company launched its first “Lei Feng Spirit” restaurant in Lei’s home province of Hunan on Sunday, ahead of Tuesday’s official remembrance day for the soldier who died in 1962 at the age of 21.

Lei’s example of selfless service to the Communist Party and his comrades was popularized in 1963 by former leader Mao Zedong and remains a rallying point for party unity and public service. Critics question the facts surrounding his alleged good deeds, saying most were based on accounts in a diary reportedly found after his death.

READ MORE: A little taste of Canada: Tim Hortons opens first coffee shop in China

The KFC restaurant in the provincial capital of Changsha is decorated with Lei’s writings and image. The company did not immediately respond to requests for comment.

“Lei Feng has been the role model for generations of Chinese. As the KFC (outlet) in his hometown, we will spare no effort to promote his spirit,” He Min, general manager for KFC’s Hunan region, was quoted as saying by Xinhua.

In addition to opening the themed restaurant, KFC plans to “promote the Lei Feng spirit in its over 250 outlets in the province and encourage its staff to learn from the role model,” Xinhua said.

Lei Feng day is marked annually by acts of public service such as clearing garbage and visiting the elderly. Communist leaders revived his memory more than a decade ago to stir support for the party among the younger generation born after the abandonment of orthodox Marxism in the 1980s and the crushing of pro-democracy protests centred on Beijing’s Tiananmen Square in 1989.

READ MORE: How many iconic KFC buckets still exist in B.C.?

Recent years have seen renewed efforts to update his image, including through television specials and smartphone apps.

KFC in China is run by Yum China, which split from its parent company Yum Brands in 2016. The company’s American roots have occasionally made it a target of nationalistic Chinese during times of tension between Beijing and Washington, although it appears unaffected by the current trade war between the two.

___

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Malicious Monster Truck Tour returns to Northwest

Crowds gathered at the airport for show

Terrace SAR rescues shopping carts in Skeena River

Many have yet to be retrieved due to high water level

Driver crashes into tree down Skeenaview embankment

A driver received minor injuries after crashing into a tree at the… Continue reading

Terrace Friendship Centre awarded $200,000 for MMIWG project

Project brings together Northwest communities to create long-term change, says executive director

Northern B.C.’s Ridley coal terminal sold, Canada divests, First Nations to own portion

Ten per cent of shares transferred to the Lax Kw’alaams Band and the Metlakatla First Nation

‘Bad choices make good stories’: Margaret Trudeau brings her show to Just for Laughs

Trudeau says over the decades she has been suicidal, manic, depressed

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Health Canada revokes licences of B.C.-based pot producer Agrima Botanicals

The agency said it notified the company of a suspension in November due to non-compliance with regulations

Deals, protests during Amazon Prime Day

The Seattle-based e-commerce behemoth says it is offering more than a million deals

Canadian national softball team wins second straight Canada Cup

Team Canada defeats Texas-based Scrapyard International in gold-medal game Sunday in Surrey

June sees drop in home sales, prices for real estate across B.C.: report

Sales dropped by 11.8%, while prices fell by 4%

Video captures driver narrowly avoiding hitting Granfondo cyclists in Okanagan

“I’m just glad that everything aligned enough and no one got hurt,” said Shaun Siebert

Most Read