Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Indigenous B.C. fashion designer steps onto national stage

Justin Louis with Section 35 clothing will present his collection at Indigenous Fashion Week Toronto

An Indigenous fashion designer from Chilliwack will be in the spotlight on a national level this week.

Justin Louis, co-founder and creative director of clothing company Section 35, is one of 16 designers who will be featured at Indigenous Fashion Week Toronto Nov. 26 to 29.

He describes Section 35 as “Indigenous street style” clothing.

Louis has five “looks” in the fashion show, and Section 35 will be one of five collections shown in the opening night runway film on Nov. 26.

The four-day long fashion week will showcase one film per day, each is water themed: Tu Gh’eh Nah (Water Is Life on Nov. 26), Tu Cho (Lake – Nov. 27), Tu Gh’eg Tl’e’th (Streams – Nov. 28), and Tu Gh’el T’ilhn (Water Carriers – Nov. 29).

Each look in his collection (called Miyo Pimatisiwin – The Good Life) has one “statement” piece plus “supporting” pieces, Louis explains.

His work is inspired by sportswear, but also by his childhood.

“A lot of it’s inspired by my upbringing being Cree from back in Alberta. I’ve made some patterns with syllabics [written characters representing syllables] that I thought turned out pretty cool.”

The collection also includes custom-made varsity letterman jackets with syllabics and chenille patchwork, plus hand-dyed garments.

He was scheduled to take part in the biannual event two years ago in its inaugural year, but Louis had to pull out for personal reasons. This year they invited him back.

The fashion week was supposed to take place during the summer, but because of the pandemic it’s virtual this year. That meant Louis could not fly out there, rather he shipped the garments out to the crew in Toronto.

“Everyone was really amped for this year and with the pandemic pushing everything back, I was really bummed that we couldn’t go out there.

“We did our best to curate them from a distance,” Louis added. “I trust the crew out there because I’ve seen them and I’ve worked closely with them before.”

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Justin Louis of Chilliwack, seen here on Nov. 21, 2020 beside a mural of his wife Inez Louis, is one of the designers who will be featured on Nov. 26 as part of Indigenous Fashion Week Toronto. (Jenna Hauck/ Chilliwack Progress)

Section 35 started in late 2013 and is based in East Vancouver, but it didn’t go full bore until early 2016. The name refers to Section 35 of the Constitution Act of 1982, which protects and recognizes Indigenous and treaty rights.

The company consists of “two and a half” people and the clothing is made in East Van, while most of the designing takes place at Louis’s home office in Chilliwack.

Originally, Louis never anticipated doing fashion shows, but when they launched their first website in 2016 and began releasing multiple collections consistently throughout the year, runways became part of what they do.

Over the years, he’s shown in Santa Fe, New Mexico, Los Angeles, Vancouver and Calgary.

The process to present his collection at Indigenous Fashion Week Toronto has been different than any other show. He hasn’t even seen the final runway video of his own work.

Louis did, however, see a sneak peek of the film and said it was “really well done.” He figures he will see the final product on Nov. 26 when everyone else does.

“Unless they send us a final version the day or two before,” he added.

He’s hoping the exposure will bring new followers, a new audience and more business to Section 35.

“But I also think it’ll inspire me as well to keep creating, and doing what I do, and try and push the boundaries with what’s being done.”

On Nov. 26 at 7 p.m. EST (4 p.m. PST) folks can watch the opening night runway film featuring the Section 35 collection ‘Miyo Pimatisiwin.’

“I hope they like what they see. There’s a bunch of really talented people on the roster that have been doing it for a while or are up-and-coming. I’m excited for everybody to be there.”

Indigenous Fashion Week Toronto includes runways, a pop-up marketplace, and panels. Incorporating fashion, film, theatre and dance, the filmed runway presentations offer an intimate view of each garment from the 16 designers.

To watch, go to ifwtoronto.com/events_and_programs/tu-gheh-nah-water-is-life. Admission is free.

ALSO READ: Indigenous Hope designer is Paris-bound for world-renowned fashion week

ALSO READ: B.C. Indigenous teen model to walk in major Australian fashion show


 

Do you have something to add to this story, or something else we should report on?
Email: jenna.hauck@theprogress.com
Twitter: @PhotoJennalism

Like us on Facebook and follow us on Twitter.

FashionIndigenous

Just Posted

Participants of the Indigenous-led agricultural training program pose for a photograph with the staff at Tea Creek Farm in Kitwanga. (Photo courtesy, Alex Stoney)
Indigenous-led food sovereignity program trains first cohort in Kitwanga

Tea Creek Farm trained participants from northwest B.C. First Nations

The Red Chris open pit mine approximately 80 km south of Dease Lake. The province and Tahltan will start negotiations on the first consent-based decision-making agreement ever to be negotiated under DRIPA with regards to two mining projects in northern B.C. (Newcrest Mining photo)
B.C. to begin DRIPA-based negotiations with Tahltan First Nation on two northwest mining projects

Negotiations on Red Chris and Eskay Creek mines to commence soon in accordance with Section 7 of DRIPA

Columnist Steve Smyth (File photo)
One for the road: Columnist Steve Smyth signs off

After nearly 60 years of residency, this will likely be the last… Continue reading

The site of the new Mills Memorial Hospital project in Terrace on June 18, 2021. The provincial government is so far choosing not to comment on suggestions a new Mills Memorial Hospital will now cost in excess of $600 million. (Ben Bogstie/Terrace Standard)
Province silent on Terrace hospital construction cost

Health ministry urges citizens to stay tuned

The City of Terrace is setting up a town hall meeting to address the ‘crisis’ in the downtown area. (Black Press Media File Photo)
Terrace council declares crisis in downtown

City staff are in the process of setting up town hall meeting

Marco Mendicino, Minister of Immigration, Refugees and Citizenship during a press conference in Ottawa on Thursday, May 13, 2021. THE CANADIAN PRESS/Sean Kilpatrick
Canada to welcome 45,000 refugees this year, says immigration minister

Canada plans to increase persons admitted from 23,500 to 45,000 and expedite permanent residency applications

FILE – Most lanes remain closed at the Peace Arch border crossing into the U.S. from Canada, where the shared border has been closed for nonessential travel in an effort to prevent the spread of the coronavirus, Thursday, May 7, 2020, in Blaine, Wash. The restrictions at the border took effect March 21, while allowing trade and other travel deemed essential to continue. (AP Photo/Elaine Thompson)
Feds to issue update on border measures for fully vaccinated Canadians, permanent residents

Border with U.S. to remain closed to most until at least July 21

A portion of the George Road wildfire burns near Lytton, B.C. in this Friday, June 18, 2021 handout photo. THE CANADIAN PRESS/HO, BC Wildfire Service *MANDATORY CREDIT*
Blaze near Lytton spread across steep terrain, says BC Wildfire Service

Fire began Wednesday and is suspected to be human-caused, but remains under investigation

Blair Lebsack, owner of RGE RD restaurant, poses for a portrait in the dining room, in Edmonton, Friday, June 18, 2021. Canadian restaurants are having to find ways to deal with the rising cost of food. THE CANADIAN PRESS/Jason Franson
Canadian restaurateurs grapple with rising food costs, menu prices expected to rise

Restaurants are a low margin industry, so there’s not a lot of room to work in additional costs

RCMP crest. (Black Press Media files)
Fort St. John man arrested after allegedly inviting sexual touching from children

Two children reported the incident to a trusted adult right away

Barbara Violo, pharmacist and owner of The Junction Chemist Pharmacy, draws up a dose behind vials of both Pfizer-BioNTech and Oxford-AstraZeneca COVID-19 vaccines on the counter, in Toronto, Friday, June 18, 2021. An independent vaccine tracker website founded by a University of Saskatchewan student says just over 20 per cent of eligible Canadians — those 12 years old and above — are now fully vaccinated. THE CANADIAN PRESS/Nathan Denette
At least 20% of eligible Canadians fully vaccinated, 75% with one dose: data

Earlier projections for reopening at this milestone didn’t include Delta variant

This undated file photo provided by Ernie Carswell & Partners shows the home featured in the opening and closing scenes of The Brady Bunch in Los Angeles. Do you know the occupation of Mike Brady, the father in this show about a blended family? (Anthony Barcelo/Ernie Carswell & Partners via AP, File)
QUIZ: A celebration of dad on Father’s Day

How much do you know about famous fathers?

Emily Steele holds up a collage of her son, 16-year-old Elijah-Iain Beauregard who was stabbed and killed in June 2019, outside of Kelowna Law Courts on June 18. (Aaron Hemens/Capital News)
Kelowna woman who fatally stabbed teen facing up to 1.5 years of jail time

Her jail sentence would be followed by an additional one to 1.5 years of supervision

Most Read