A media arts class from Caledonia Secondary School, in partnership with CFTK TV and RCMP, was recognized with an award from the BCAB for their PSA video campaign. (Natalia Balcerzak/Terrace Standard)

A media arts class from Caledonia Secondary School, in partnership with CFTK TV and RCMP, was recognized with an award from the BCAB for their PSA video campaign. (Natalia Balcerzak/Terrace Standard)

Caledonia Secondary School students recognized with broadcast award

Media arts class partnered with CTFK TV, RCMP to air PSA video campaign

A media arts class from Caledonia Secondary School was recognized with an award from the British Columbia Association of Broadcasters (BCAB) last month.

The class, in partnership with CFTK TV and RCMP Strategic Prevention Services, created a PSA video campaign geared towards online cyberbullying and sexting. Their work was then aired on the local TV channel, winning the BCAB’s Community Award in the small media market sector.

“I think it’s great for our community to get that exposure at the provincial level, it’s wonderful for our students to see their hard work win an award,” says media arts teacher Kristin Redpath.

“It’s great to just bring awareness to the topic as well… it’s something that we noticed in our school was an issue… that we thought was really important to address.”

Students worked with CFTK TV staff to learn how to make storyboards, write, film, edit and create graphics to make the PSA. This session was done in the previous academic year and also included making posters that were hung in businesses in the Terrace area to spread their message.

READ MORE: Terrace Business Excellence Award winners announced at 20th annual gala

This is the school’s fourth year collaborating with CFTK TV to create PSAs, and they also received the same award in 2016 for their commercials against drinking and driving. Redpath says many students were intimidated at first approaching this topic but was taken aback by how many different ways they had thought of to deliver the same message.

“They just had so many ideas and translating it into a commercial was challenging for them. I was just surprised by how many ideas they had which is also kind of worrisome because obviously they’ve experienced that or their friends have, so they had a lot of experiences to draw on,” says Redpath.

“I see what goes on [with students] and I’m sure I only know half of it, but I just see what a challenge it is in their lives and how damaging it can be.”

READ MORE: Terrace trucker wins B.C. driver of the year award

Eighteen-year-old student Nadia Gifford, now in Grade 12, decided to make a PSA on her own and says it was a challenging project but she learned a lot about the power of multimedia.

“It’s really important because it’s a way to get into another person’s space, our brains can pick up so much with lighting and colour and there’s just so much we can experience by seeing things than just hearing about it,” Gifford explains. “We’re very visual nowadays so having these short and impactful visual media to get messages across really helps bring you there and connect you to things that you might not have previously thought of.”

Steve Pereira, CFTK TV’s operation manager, says this is a great award to win for their channel and the Terrace community as it brings attention from other broadcasters to the work they’re producing out here. It also teaches students critical storytelling skills and how media productions operate.

“[The competition is] against all of British Columbia so to see little CFTK TV win an award, it kind of turns heads and people are asking questions,” he says. “It was outside of the box for your typical community service submissions… and to have these kids do something cool and have other media outlets see it — is massive.”


 


natalia@terracestandard.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

April 2020 to March 2021 was the second wettest year on record since at least 1969, according to Environment Canada. (Ben Bogstie/Terrace Standard)
VIDEO: Terrace records wettest spell in over a half-century

Terrace saw close to 1,500 millimetres of precipitation between April 2020 and March 2021

Terrace fire department responded to a call from Skeena Saw Mills at the early hours of Friday morning. (Binny Paul/ Terrace Standard)
UPDATE: Fire crews respond to early morning incident at Skeena Sawmills

No injuries were reported as mill workers immediately alerted the fire department after seeing smoke

Terrace Tim Hortons on Keith Ave. experienced a fire during the morning of April 4, 2021. (Ben Bogstie/Terrace Standard)
Nature of Tim Hortons fire made it difficult to detect: Deputy fire chief

Fire likely burned undetected inside a wall, resulting in extensive damage

Restaurant patrons enjoy the weather on a patio in Vancouver, B.C., Monday, April 5, 2021. The province has suspended indoor dining at restaurants and pubs until at least April 19 in B.C. due to a spike in COVID-19 numbers. THE CANADIAN PRESS/Jonathan Hayward
B.C. sets new COVID-19 daily record with 1,293 cases Thursday

New order allows workplace closures when infections found

Jennifer Kuehne is the Terrace Skating Club's director of skating and a certified coach. (Ben Bogstie/Terrace Standard)
Skeena Voices | Skating through life

Jennifer Kuehne is moving to Vernon after years of dedication to the Terrace Skating Club

B.C. Health Minister Adrian Dix and Premier John Horgan describe vaccine rollout at the legislature, March 29, 2021. (B.C. government)
1,262 more COVID-19 infections in B.C. Friday, 9,574 active cases

Province’s mass vaccination reaches one million people

University of Victoria rowing coach Barney Williams at the University of Victoria in Victoria, B.C. THE CANADIAN PRESS/Chad Hipolito
UVic, women’s rowing coach deny former athlete’s allegation of verbal abuse

Lily Copeland alleges coach Barney Williams would stand close to her and speak aggressively in the sauna

Buckingham Palace officials say Prince Philip, the husband of Queen Elizabeth II, has died. THE CANADIAN PRESS/AP/Alastair Grant
Flags drop, bells toll as Canadians remember special relationship with Prince Philip

‘He was often portrayed as a brisk or brusque, rough character… but it’s that other side of him, the caring individual who spent time with people and asked questions and showed compassion’

Librarian Katie Burns with the Fraser Valley Regional Libraries poses for a photo in Chilliwack on June 18, 2019. Monday, April 12, 2021 is Library Workers’ Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of April 11 to 17

Library Workers Day, That Sucks! Day, and Wear Your Pyjamas to Work Day are all coming up this week

Robinson Russ, 37, was fatally stabbed on April 4, according to a statement from police. THE CANADIAN PRESS/Darryl Dyck
Vancouver police name victim following city’s fourth homicide of 2021

Robinson Russ, 37, was fatally stabbed Sunday in the Downtown Eastside

A man wears a face mask past the emergency department of the Vancouver General Hospital. (THE CANADIAN PRESS/Jonathan Hayward)
Calls for stricter action in B.C. as COVID-19 variants projected to climb

Jens von Bergmann says the province has taken a ‘wait and see’ approach when early action is needed

Vancouver’s park board general manager issued a new order Friday restricting tents and other temporary structures from being set up in Strathcona Park after April 30, 2021. THE CANADIAN PRESS/Jonathan Hayward
Vancouver park board issues order to restrict tents in Strathcona Park

The order issued Friday restricted tents and other temporary structures from being set up after April 30

Vancouver Canucks general manager Jim Benning says the players who’ve tested positive for COVID-19 are recovering and the team still intends to play a 56-game season. THE CANADIAN PRESS/Darryl Dyck
Canucks players ‘mostly on the other side’ of COVID outbreak: general manager

The athletes have had a “whole range” of COVID-19 symptoms, said team physician Dr. Jim Bovard, but no one has needed to be hospitalized

Most Read