Shar Wilson is the owner and creator of a clothing company called Finawear. She shows off one of her designs which pays homage to traditional Chilkat robes. (Shalu Mehta/News Staff)

Entrepreneur’s wearable Indigenous art appears on Dragons’ Den tonight

Gitxsan artist, Shar Wilson pitched her clothing company, Finawear to the popular show in the spring

Informing the public, one pair of leggings at a time.

That’s what a Langford entrepreneur hopes to do with her line of “wearable, authentic Indigenous art” that will be featured on CBC’s Dragons’ Den in a couple of weeks.

Shar Wilson will be making her Dragons’ Den debut on Nov. 22 with her clothing company, Finawear.

Wilson lives in Langford now but is originally from Gitxsan Territory in northern B.C.

She used to work in finance with various First Nations organizations but everything changed for her in 2009 when she lost her 17-year-old son in a car crash.

“When I lost him my life ended pretty much,” Wilson said. “It didn’t make sense that my son wasn’t there.”

About three years later, Wilson said she saw frog flip flops that she was drawn to because she is from the frog tribe.

READ MORE: Sooke fudge company on Dragon’s Den Nov. 2

“I’d never seen anything with our crests on it,” Wilson said.

Wilson spent the last of her money buying the flip flops and posted them on Facebook to sell them. She said they sold right away and that led to her first business, Shop With Shar.

However, Wilson said she noticed many of the products she was selling were not made in Canada and that the art did not look the way she thought it should.

“That’s when the business part of my brain started kicking in and I said well why don’t I do this myself?” Wilson said.

She taught herself how to use various computer programs, purchased printers and cutting machines and taught herself how to make the products.

“I got all these designs, ordered my first set of clothing in February … flew to Toronto in April and pitched for the Dragons,” Wilson said. “It was very intimidating for me … I’m just a little reserve girl, I never left B.C.”

Wilson said she hopes people from all backgrounds can wear her products.

“The whole point is to inform people and change their minds and help them understand the difference between cultural appropriation and cultural appreciation,” Wilson said. “I’d love anybody to wear Finawear because they know who the artist is, where I’m from and if they wanted to, they can find the story on the art. That’s cultural appreciation.”

READ MORE: Langford entrepreneur marches into the Dragons’ Den

Wilson said she has been busy designing and honing her skill since she pitched to the dragons. She built a website to sell her products and is now planning to connect with other Indigenous artists to help promote their work as well. She said she hopes to feature them on her website so people can buy authentic work.

“I’m all for promoting other First Nations artists … spreading their work around … that’s what I want to do,” Wilson said. “There’s enough to go around … as Indigenous artists a lot of times we come from a place of lack so we don’t believe that …but there’s enough to boost each other up.”

So far, Wilson said she has sent her products to places in Canada and also internationally to cities like Chicago and Athens.

Wilson said her friends and family are very excited to see the episode. She will be holding a viewing party at the Legion in Langford so they can all watch it together.

The viewing party will be held on Thursday, Nov. 22, from 6:30 to 10 p.m. at 761 Station Ave.

shalu.mehta@goldstreamgazette.com


Like us on Facebook and follow us on Twitter

 

Just Posted

Terrace hospital’s business plan approved

Health Minister’s announcement opens door to construction phase

Convicted animal abuser to return to B.C. court May 21

Catherine Jessica Adams is facing a breach of probation charge

First Terrace Speedway race day of the year

The annual Mother’s Day Season Opening Races brought in crowds

Concerns over democracy as Senate committee votes to nix oil tanker ban

Critics of the Senate’s recommendation to kill Bill C-48 say it goes against popular will

Northwest Fire Centre open burn ban lifted

Recent rain, cooler temperatures have lowered the region’s fire risk

Rescuers finally persuade Eiffel Tower climber to come down

The official said the man was ‘under control and out of danger’ on Monday night

Motorcycle deaths spike 50% since 2017

Riders were most likely fatally crash on the weekends compared with the rest of the week

Mother of accused now charged in death of Surrey teen girl found in torched SUV

Manjit Kaur Deo charged with ‘accessory after the fact’ in 2017 death of Surrey teen

Family of B.C. pilot killed in Honduras trying to ‘piece together’ tragedy

Patrick Forseth has a number of friends in the area and was loved by everyone

Justin Trudeau credits immigration for Canada’s growing tech sector

Trudeau stressed that Canada has become a major source of talent for tech all over the world

Feds launch tourism strategy designed to boost sector 25 per cent by 2025

The fund is supposed to back experiences that show off Canada’s strengths

Should B.C. already be implementing province-wide fire bans?

A petition is calling for B.C. Wildfire Service to issue a ban to reduce risk of human caused wildfires

Growing wildfire prompts evacuation of High Level, Alta.

Chuckegg Creek fire has been burning for several days, but grew substantially Sunday

Top women’s hockey player Natalie Spooner coming to B.C.

Natalie Spooner special guest at annual Grindstone charity weekend in Kelowna

Most Read