Canadian households with streaming TV expected to eclipse cable, satellite next year: report

Report predicts 32% of households will not have a traditional TV subscription by end of next year

The Netflix app is shown on an iPad in Baltimore on March 19, 2018. (THE CANADIAN PRESS/AP, Patrick Semansky)

The number Canadian households paying for at least one streaming video service will eclipse traditional TV subscribers for the first time next year, predicts an annual report on consumer habits.

Convergence Research Group says the growing popularity of an array of streaming options — ranging from Netflix and Crave to sports platform DAZN (pronounced da-zone) — is leading to a gradual shift in where viewers invest their entertainment dollars.

READ MORE: Apple announces its long-awaited streaming TV service

While many households subscribe to both options, the report estimates that about 32 per cent of Canadian households will not have a traditional TV subscription by the end of next year — an increase of about two percentage points from 2018.

Convergence Research president Brahm Eiley said the Canadian adoption of streaming offerings has been slower than in the United States, in part because Canadian audiences have less than half the streaming options Americans do.

Traditional outlets, particularly cable TV and satellite across Canada, have seen a downturn in subscribers of roughly two per cent each year since 2015, the report says.

Last year, Canadian TV subscribers declined by 204,000, and another 253,000 cancellations are expected this year, the report says.

The report also estimates that Canadian revenue for streaming video services grew 33 per cent to $1.12 billion, with forecasts on track for it to reach $1.51 billion in 2019.

The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Terrace Minor Softball closes season with wins

Teams with be competing in nationals in Saskatoon

Bicyclist crashes into car

Police briefs July 12-14

Malicious Monster Truck Tour returns to Northwest

Crowds gathered at the airport for show

Terrace SAR rescues shopping carts in Skeena River

Many have yet to be retrieved due to high water level

Joaquin ‘El Chapo’ Guzman sentenced to life in prison

Experts say he will likely wind up at the federal government’s Supermax prison in Florence, Colorado

Olympic softball qualifier gets $150K boost from provincial government

2019 Americas Qualifier to be held in Surrey from Aug. 25-Sept. 1

Gas price inquiry questions Trans Mountain capacity, company denies collusion

The first of up to four days of oral hearings in the inquiry continue in Vancouver

‘Benzos’ and fentanyl a deadly cocktail causing a growing concern on B.C. streets

Overdoses caused by benzodiazepines can’t be reversed with opioid-overdose antidote naloxone

Will you be celebrating national hotdog day with any of these crazy flavours?

The popularity of hotdogs spans generations, cultures

Former home of accused Penticton shooter vandalized

Ex-wife of man who is accused of murdering four people had her house vandalized

Survivor of near-drowning in B.C. lake viewing life through new eyes

“If I died that day, the baby wouldn’t know his dad,” said 31-year-old Mariano Santander-Melo.

‘Beyond the call’: Teen in police custody gets birthday surprise by B.C. Mountie

Unusual celebration started when Staff Sgt. Paul Vadik went to visit the teen in his Coquitlam cell

Thunderstorms forecast across B.C.

Environment Canada has issued a thunderstorm watch for B.C.’s central Interior

Most Read