Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

Shoppers carry bags as they cross a street in San Francisco, Nov. 29, 2019. THE CANADIAN PRESS/AP-Jeff Chiu

‘A captive market:’ U.S. border closure keeps Black Friday shoppers in Canada

Black Friday originated in the United States as a post-Thanksgiving shopping event

Cross-border shopping is a quintessential part of Black Friday for some Canadians.

But with the Canada-U.S. land border closed to non-essential travel to limit the spread of COVID-19, hopping over the border for holiday shopping isn’t an option this year.

For Canadian retailers, the closure has created a captive market — at least for in-store shopping.

“In previous years, a lot of Canadians would just pop over the border to take advantage of the crazy deals down in the U.S., which often surpassed what we were getting in Canada,” says Tandy Thomas, an associate professor in the Smith School of Business at Queen’s University.

“But the ability to do that easy cross-border shopping is no longer there.”

Thomas says the border closure creates a more favourable environment for Canadian retailers.

“They don’t have to compete with their U.S. counterparts in the same way,” she says. “It’s literally a captive market.”

Black Friday originated in the United States as a post-Thanksgiving shopping event. It became well-known for its big discounts, massive crowds and a frenzied shopping atmosphere.

Although it has become a mainstay of holiday shopping in Canada as well, U.S. retailers have still lured Canadians across the border with doorbuster deals.

Yet with the loonie worth about 77 U.S. cents, it’s possible few shoppers would have bothered travelling south of the border.

“With the dollar being what it is, it’s not exactly a bargain to go down there,” says Tim Sanderson, executive vice-president and national lead for retail with JLL Canada.

“But there’s still lots of people who like to go for the variety.”

Diane Brisebois, president of the Retail Council of Canada, says the border closure, coupled with an increased push to buy local, will benefit Canadian retailers this holiday season.

“We strongly believe there will be more Canadians making that extra effort to shop in a local brick-and-mortar store as well as find them online,” she says.

READ MORE: Online shopping set to hit record this year in Canada

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusRetail

Just Posted

Do Your Part Recycling Co is celebrating 15 years of its operation in Terrace this May. (Binny Paul/Terrace Standard)
How a homegrown Terrace business became a vital cog in the regional recycling initiative

Do Your Part Recycling owner Kasey Lewis on how they started 15 years ago

Construction continues on Coast Mountain College’s student residence on May 12, 2021. (Ben Bogstie/Terrace Standard)
VIDEO: Work continues on major projects at Coast Mountain College

Price tag of $35 million set for housing, substantial renovations

Terrace city council gave first and second reading to zoning amendment bylaws for the proposed transload facility located next to Keith Ave. (Image courtesy Hatha Callis, Progressive Ventures Group)
Next inland port public hearings set for June

Terrace council gave first and second reading to establish new zone, rezoning application

Skeena Valley Farmers Market will host Northern Health’s COVID-19 vaccination booth on May 15. ( Skeena Valley Farmers Market/Facebook)
Northern Health to set up COVID-19 vaccine booth at Skeena Valley Farmers Market

The booth will be set up on the south side of the market towards Park Ave. on May 15

Both Lanfear Hill, pictured here, and Kalum (Skeenaview) will be closed at different times this evening going into Friday morning. (File photo)
Two hills to be temporarily closed tonight

Pipe inspections first on Lanfear and then on Kalum

Daily confirmed COVID-19 cases reported to B.C. public health, seven-day rolling average in white, to May 12, 2021. (B.C. Centre for Disease Control)
B.C. preparing ‘Restart 2.0’ from COVID-19 as June approaches

Daily infections fall below 500 Friday, down to 387 in hospital

The warm weather means time for a camping trip, or at least an excursion into nature. How much do you know about camps and camping-related facts? (John Arendt - Summerland Review)
QUIZ: Are you ready to go camping?

How many camp and camping-related questions can you answer?

On Friday, May 14 at Meadow Gardens Golf Club in Pitt Meadows, Michael Caan joined a very elite club of golfers who have shot under 60 (Instagram)
Crowds at English Bay were blasted with a large beam of light from an RCMP Air-1 helicopter on Friday, May 14. THE CANADIAN PRESS/Marc Grandmaison
Police enlist RCMP helicopter to disperse thousands crowded on Vancouver beach

On Friday night, police were witness to ‘several thousand people staying well into the evening’

People shop in Chinatown in Vancouver on Friday, February 5, 2021. THE CANADIAN PRESS/Jonathan Hayward
Vancouver community leaders call for action following 717% rise in anti-Asian hate crimes

‘The alarming rise of anti-Asian hate in Canada and south of the border shows Asians have not been fully accepted in North America,’ says Carol Lee

Sinikka Gay Elliott was reported missing on Salt Spring Island on Wednesday, May 12. (Courtesty Salt Spring RCMP)
Body of UBC professor found on Salt Spring Island, no foul play suspected

Sinikka Elliott taught sociology at the university

The first Black judge named to the BC Supreme Court, Selwyn Romilly, was handcuffed at 9:15 a.m. May 14 while walking along the seawall. (YouTube/Screen grab)
Police apologize after wrongly arresting B.C.’s first Black Supreme Court Justice

At 81 years old, the retired judge was handcuffed in public while out for a walk Friday morning

Dr. Steve Beerman, of Nanaimo, shows off his Dr. David Bishop Gold Medal, awarded for distinguished medical service. (Karl Yu/News Bulletin)
Queen presents Vancouver Island doctor with award for global drowning prevention

Dr. Steve Beerman receives Royal Life Saving Society’s King Edward VII Cup at virtual ceremony

Former UFV Cascades wrestling coach Arjan Singh Bhullar is now the ONE heavyweight champion after defeating Brandon Vera via TKO in round two on Saturday in Singapore. (ONE Championship)
Former UFV wrestling coach wins MMA championship

Arjan Singh Bhullar captures ONE heavyweight title, first Indian origin fighter to achieve honour

Most Read